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Two Secrets to Leading a Startup: Creating A Shared Vision and Urgency

I recently presented on the topic: “Two Secrets to Leading a Startup: Creating a Shared Vision and Urgency” at the New York City Tiger Entrepreneurs Conference organized by the Princeton Entrepreneurs Council (PEC).

TAKE THE QUIZ! Here is a short exercise from my workshop.

Great Corporate Vision Statements - What well-known companies do the vision statements below belong to? ANSWERS BELOW

1. To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online. AMAZON

2. We envision a world where anyone, anywhere has the power to transform their life through learning. COURSERA

3. Make work life simpler, more pleasant and more productive. SLACK

4. Offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. IKEA

5. To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. STARBUCKS

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